To increase visits and, therefore, sales of your website, it is essential that you take care of web positioning. This way, your page will appear in the first search positions in Google. Keep reading to know how.
It is very important to sell online or to make yourself known as a company to appear in the first search results when people search Google for your products or service. If we don’t appear, our competitors will appear, and then they will be the ones who will improve their sales. These 10 tips will help you achieve good web positioning so that you beat your competitors in the search to be the first in Google.
1. Start with an SEO audit
What is an SEO audit based on? It is an analysis of the web page, focusing on three large groups: index-ability, which is the most technical part; visibility and relevance, which you must work from the organic part of the web, through the keywords; and finally, the structure, in which you have to focus both on the architecture of the web and on the user experience. You can learn in detail about how to do an SEO audit in this article.
2. Find your keywords
To locate the keywords that best suit you to reach the top of Google searches, use tools such as the Google Keyword Tool or Google Trends. Using these tools, you can see how much a word is being searched for at any given time. The ones that are most searched will be the ones your competition uses to appear, so look for one that has searches but is not the most searched. You can help with Serpstat for it. Remember that your keywords have to represent your company; otherwise, you will not get results.
3. Optimize mobile SEO
Today 58% of searches are via mobile, and the Google algorithm knows it. Therefore, mobile-optimized pages will appear earlier in Google searches than those that are not. Have SEO optimized by making use of geolocation and using most of the web space since mobile screens are much smaller than those of computers.
4. Analyze the CTR of your SEO
It is very important that you check if the impressions of your page in search engines take the clicks of the users or not. Why? Because it will help you to know how you are working your positioning in search engines.
Focus on the four aspects of the AIDA model:
- Attention: manage to capture attention through the use of capital letters or appeals to the user who reads the message
- Interest: highlight something to spark interest, especially something that is unique
- Desire: you will generate desire if you offer something that is attractive and that differentiates you from the competition
- Action: make calls to action to encourage impulse clicking
5. If you have a physical business, use local web positioning
The best way to optimize your local SEO is through Google My Business, which allows you to manage your company’s profile on Google for free. There you can provide a lot of information (address, telephone number, your website, opening hours…), and by doing this, your SEO will be highly enhanced for Google searches.
In addition, with this tool you will also receive ratings from customers on Google. It is one of the best ways to improve your web positioning for free.
6. Have profiles on social networks
When you have profiles on social networks, in each of them, you can put a link to your website so that your website will have more redirections. At the same time, if someone searches for the name of your company in addition to your website, the profiles of your social networks will appear in the top positions above your competition. If you generate quality content in your company’s profiles on social networks, you will have better SEO positioning in each of them.
7. Use a blog to improve your web positioning
If you have a blog on your website, you will be able to generate quality content that is related to your business so that you will be repeating the keywords continuously over time, and it will position you very well in Google. Your blog has to be well structured and you must work internally in addition to the SEO of the web.
8. Don’t forget the images
There is also SEO in images, and a good way to have a high web positioning is through Google image search. Therefore, all the images on your website should be well-optimized. And how can you optimize them? We do not go very deep into it in this post, but generally, what you should do is use the keywords in them. For example, the filename must contain the keyword, as well as the keyword’s URL or ALT attribute.
9. Do SEO copywriting
What does it consist of? Structure your website so that the keywords are located naturally. It is critical for web positioning to work not only on the keywords for the organic texts of the web or blog but also to have them located in the metadata of your website. Do not write strange texts to fit the keyword. If it seems forced, it won’t work, and it may not be the correct keyword.
10. Be unique: don’t copy!
This is very important for good web positioning since Google penalizes pages that have replicated content. Therefore, do not copy texts that you have found on the internet, even if your competitors have things so well written that you think you cannot reach their level. Be creative and unique! Find your own style and generate your content, but never copy the texts of others.
We hope these 10 tips have helped you to get an idea of how to have a good web positioning. Do not hesitate to reach out to us if you need assistance.