One of the best ways to tell if a show or movie is worth it is if people never get tired of watching it again. Whether it’s the hit TV show Friends or the classic movie Forrest Gump, most people never turn down the chance to see Ross swing his couch or witness Forrest become a Ping Pong celebrity, even if they’ve already seen 27 times.
Content marketing is in its infancy compared to television and film, but some of the best writers and publications in our industry have already created articles that we revere like friends or forrest gump from space.
To identify some of these articles and share them with you, I asked nine marketers at Hubspot what their favorite marketing article is and why. Look at those who read on repeat. Check out the repeat reads, plus some articles Hubspot’s marketing, content, and blog teams refer to again and again.
“It’s hard to pick just one marketing item as my favourite, but the one that has made a lasting impression on me is ‘Creativity in Marketing at HBR Marketing Today’.” Mark Bonchek and Cara France do a great job distilling the wisdom of C-level marketing executives from dozens of top brands, ranging from Old Navy to OpenTable. One of my favorite lines is this: ‘People are the new channel. The way to amplify impact is to inspire creativity in others. Ultimately, I’m a fan of anything HBR, and this particular piece is a good one to look at if you want to learn more about what the top brands are doing to stand out in the industry today.”
“Part of the original data and SEO guide, this is one of Brian Dean’s best articles. The algorithm has changed since it was published, but this article helps new marketers understand how SEO works and why. It’s a how-to guide on SEO, just without the use in the title, with facts that support each component of an SEO strategy. We love this article because it reminds us that while Google’s algorithm changes every day, one factor never changes: Search engine optimization should be human above all else.”
What is article marketing?
Have you ever wondered how articles you read on the internet, say about cars, or how reviews of a phone you’re about to buy get back to you?
Well, these items are sold with proper strategic planning, so that they communicate with you, or more simply, engage the audience.
This entire process or campaign of planning and presenting articles to an audience is known as article marketing.
While it sounds pretty bland and straightforward to make articles available to your audience, the reality is the opposite. Inside, the process requires a lot of hard work, management, and preparation before it goes viral.
Article marketing is the process of creating articles for the general public.
Now let’s dive into article marketing and understand what goals are achieved with well-planned article marketing campaigns.
As stated above, the main goal of article marketing is to attract new audiences.
In addition to this, another objective is to increase the number of potential customers and increase the sales of the products or services offered by a site.
It is very important to have excellent and useful content to keep the audience on the site and stabilize performance.
Here, you need to think: what is the use of increased traffic?
The answer to this question is that as traffic to a web page increases, the page rank in search engines improves. Therefore, more people will see the site in their search engines due to the increased demand.
What is article digital marketing?
Remember that article you read online about that great sports car recently released, or a review of a high-end vacation getaway? Or maybe you scrolled through a blog post about a new diet that promised to melt away fat if you followed it exactly. All of these articles were probably part of a larger campaign known as article marketing. (See also web marketing)
Article marketing is one of the oldest strategies used by online marketers to acquire new visitors and increase sales on their websites. The practice typically involves writers and publishers as primary participants, with article marketing services working as middlemen who help match writers with interested publishers.
The fundamental purpose of article marketing is to attract the largest online audience and increase the number of sales opportunities for products or services offered on websites. The most popular articles support an author’s or company’s reputation as an expert in a specific field, and help cultivate a loyal audience. Incelled site traffic increases where your webpage ranks in search engine results, which means more people will see the site and have the opportunity to buy what the author is selling.
Article marketers are often entrepreneurs who contract their services with online news sources, other freelance writers and online publishers, bloggers, industry trade magazines, or other subject-specific magazines. In most cases, article writers and marketers belong to a number of online marketing services that specialize in matching article writers with publishers for a fee.
What is marketing and what is it for?
If you want to attract new customers and drive more sales for your business, investing in marketing is essential. Marketing is the key to helping more consumers discover your business, increase your brand awareness, and generate more leads and conversions.
Still not convinced that marketing is important to your business? Then check out these reasons why marketing is essential:
- Reach your ideal customers – Reaching the consumers who are most likely to buy your products and services is critical to increasing your sales. With marketing, you can take advantage of audience targeting features that help ensure your promotions reach your ideal customers.
- Drive more conversions and sales: Marketing helps you grow your business. Running campaigns that engage your audience and encourage clicks and conversions can help you continually acquire new customers.
Marketing is a great way to reach more members of your target audience and outshine your competitors to generate more revenue for your business.
A marketing strategy describes a series of actions that use marketing channels to achieve various objectives. Your marketing strategy should fit your business, so you can achieve the results that matter most to you.
Increasing your search engine rankings is essential because it increases your online visibility, so more consumers can discover your website when they search online.
Also, 75% of users don’t make it past the first page of search results, which means getting your website ranked on page one is a must.
What is marketing 10 20 30 and 40?
The underlying concept behind every time management tip you’ve ever received is that you should spend more time focused on what matters most and less or no time on the distractions of what matters most. The problem is that choice is rarely black and white but, rather, filled with all sorts of things that matter in different shades of gray. You need a way of thinking about these tones. The 40-30-20-10 rule will do this for you and give you a framework to allocate your time.
- 40% of your time on your most important priority
- 30% on your second priority
- 20% on your third
- 10% on everything else combined
Inherent in this are choices around 1) focusing on your top three priorities, 2) prioritizing within those three, and 3) setting aside time for everything else, but not too much time.
A million years ago I was asked to manage a team of five people. The first week I asked everyone to present their top three priorities for the week. Each of them came back with 10-12 priorities. Try as I did, I couldn’t get anyone to remove anything from their list. But I was able to get each member of the team to highlight the three most important ones.
The following week I asked each of them how they had done on their top three priorities. Each had completed one or two of the top three. None had completed all three. In each case, the explanation was that the man had had to work on something else on the list, than he wanted to tell me.
I wasn’t interested. He was only interested in talking about how each of them were in his top three priorities.
What does marketing 10 marketing 20 and marketing 30 mean?
The term “marketing mix” is a base model for companies, historically focused on product, price, place and promotion [1] (also known as “4 PS”). The marketing mix has been defined as the “set of marketing tools that the company uses to pursue its marketing objectives in the target market.” [2]
Marketing theory emerged in the early 21st century. The contemporary marketing mix that has become the dominant framework for marketing management decisions was first published in 1984. [3] In service marketing, an extended marketing mix is used, typically comprising 7 PS (product, price, promotion, place, packaging, positioning, and people), made up of the original 4 PSs extended by process, people, and physical evidence. [4] Occasionally, service marketers will refer to 8 PSs (product, price, place, promotion, people, positioning, packaging, and performance), which comprise these 7 PSs plus performance. [5]
In the 1990s, the 4 CS model was introduced as a more customer-driven replacement for the 4 ps. [6]
There are two theories based on 4 Cs: Lauterborn’s 4 CS (consumer, cost, convenience and communication), and Shimizu’s 4 C (commodities, costs, channels and communication).
Given the customer’s valuation towards possible product attributes (in any category, for example, product, promotion, etc.), and the attributes of products sold by other companies, the problem of selecting the attributes of a product to maximize the number of customers who prefer It is a computationally intractable problem. [7]
The correct agreement of the marketing mix by business marketing managers plays an important role in the success of a company’s marketing. [8]
What is Marketing 30 and 40?
Marketing based on age? Stereotypes don’t apply as much as they used to. I find some brands target me woefully wrong, especially when based on age, and I know I’m not alone.
I could see that the generations were beginning to mix several years ago. My thoughts were supported by what we heard at Cannes Lions in 2019, as well as what I read in industry research and articles. Now the habits of Generation X, Millennials, and Generation Z are even more blended, with technology, content consumption, and social forces being major drivers of change. Here are some examples:
According to recent Pew research, three in 10 Americans spend a significant amount of time online, and for people ages 18 to 49, household income and education level were more important factors than age. (And with the pandemic, it seems almost everyone is shopping online.)
People have children at all different times in life. That means the friends you meet through your children could be anywhere from 20 to 60 years old, depending on when they chose to have children.
You also always hear about Millennials and the Gen Z audience that requires a brand to be real, to have a purpose, but isn’t that true for most of us? The brands that inspire me to think about a better future are the ones that make me want to follow and buy their products. Brands like youth for the people and Nike can send the same message to people in their teens or middle ages, and it will still resonate.
It really is about brands making human connections. Having preconceived notions about demographics can lead to missed opportunities.
How to make a marketing article?
This checklist will help you expel common problems in writing, articles and improve your writing:
1. Have a specific purpose in mind.
One of the biggest obstacles most writers face is coming up with ideas to write about. The easiest way to start is to write about a topic that interests you and excites you. Always have a specific purpose in mind before you start writing – you need to know what you want to achieve by writing your article. Are you writing an article to clarify a problem for your customers, to attract prospects, to improve link popularity for your website?
2. Limit your topic.
Once you’ve decided
on a general area, a good way to narrow down the topic is to focus on the problems your readers are having. People usually read articles because they want to be entertained or they want information. Writing entertaining articles is more difficult. However, writing informative articles can be as simple as sharing tips. A guiding principle is to expect readers to be searching: “What’s in it for me?”
2. Know your target audience.
Before writing an article, research your target audience. What are your experiences, your interests and your wishes in the chosen topic?
What pain or problem are they trying to avoid?
3. Develop a detailed outline first, emphasizing the benefits.
Now that you have a purpose and an objective, organize your article so a quick scan will immediately show your reader how they will benefit from it and what the most important points are.
How to make an article step by step?
Do you know how to prepare an exquisite turkey dinner in a little bit? Execute a perfect rugby tackle? Do you pay rock bottom rates for accommodations in exotic destinations around the world?
If you’ve ever jotted down a recipe or shared DIY instructions with a friend, you already understand the basic structure of writing. How they inform the reader and can often be sent to a publisher with a simple cover letter.
A tutorial is written as a sequence: first you do this, then you do this. The essential question the writer asks herself when she writes a how-to is: “What happens next?” If she’s about to embark on a guy, she starts at what she considers the beginning and keeps answering that question over and over again. Before you know it, you’ll have drafted an article on how to do it.
Pick a topic that interests you enough to focus on for at least a week or two. If your topic is broad, narrow it down. Instead of writing about how to decorate your home, try covering how to decorate your home country style on a shoestring budget. That is more specific and as such easier to address.
Then write a draft and difficult, including everything that comes to mind. Stay loose, avoid becoming analytical, and enjoy the process of sharing what you know. When you’re done, you’ll have the bones of an article that only you could write. Then put it aside for a while.
How to write an article about a product?
Wow. That is a long list. Let’s dive in and examine each of these steps one by one.
The most important aspect of writing a solid article is the topic. You can do everything else right and still not sell anything if there is no market and no one cares about your topic.
No matter how well the article is written and researched, there is likely to be no one who wants to read about the 18th century book of books. (Ok, maybe there are some people, since Google has 404,000 results.)
If you don’t immediately grab their attention, you’ve already lost them. Most people, 8 out of 10 to be precise, only read the headline. If they lose interest, they are gone.
Whatever topic you choose to write about should be timely, relevant, and interesting. And those are not the same things.
- Timely: When an article is timely, it is newsworthy. This means that it is applicable to the current conversation.
- Relevant – When a topic is relevant, it means it will add value to your audience. If your audience includes people interested in 18th-century book binding, don’t write about plumbing. They won’t read it and they won’t share it.
- Interesting – Your article should be interesting. Need I say more? To make a topic interesting, you want to add new information or take a unique stance. Don’t just repeat the same old information.
If you’ve worked online in the last five years, chances are you’ve heard all about keywords. Keywords are how people find the articles they are interested in.