Carrying out a digital marketing strategy is not easy due to the large number of actions that must be carried out. However, using tools like Metricool, the task can be made a little easier by having centralized all those tasks in one place.
Don’t know what Metricool is and how it can help you optimize and improve your digital strategy? Don’t worry, we’ll explain everything to you below.
What is Metricool?
Metricool is a web tool designed to simplify the analysis and management of digital strategies in social networks. With it, we will be able to control the publications and their results, monitor the growth of the brand on the internet, and, in addition, analyze the competitors.
This tool was created by a Spanish freelance couple Juan Pablo Tejela and Laura Montells. Driven by the frustration generated by the lack of effective solutions in this area, they decided to create a free platform called Bloggerespacio (2014).
After accumulating several thousand users, they decided to expand the tool by adding payment features. It was then that they baptized it with the name of Metricool in 2015.
The good development of the tool and its constant updates have led it to become one of the best platforms for managing social networks and online advertising, with more than 1,000,000 users spread over more than 120 countries. On the other hand, Metricool won the Product Hackers Awards 2020 award for the best digital product of 2019.
In addition, it should be noted that Metricool is an official partner of Google, as well as other companies closely related to digital marketing, such as WordPress, Facebook, Twitter, LinkedIn, iOS, or Android.
Six advantages of Metricool
The main function of Metricool is to simplify the work of those people or companies that wish to carry out exhaustive monitoring and analysis of their Internet activity, as well as that of their competitors.
For this, Metricool includes all kinds of tools that allow:
- Monitor social networks: with Metricool we will be able to control all the social profiles of our brand and analyze their results. In this way, we will be able to detect which content is of most interest to our followers and which are the best times to publish.
- Monitor our blog or website: the tool allows us to analyze web traffic, detect which are the most important sources of traffic and measure the impact of our content.
- Create and schedule publications: Metricool allows us to create all kinds of content and schedule them to be published on social networks at the most appropriate time. In this way, we can save time and effort in the management of our social networks.
- Analyze competitors: one of the most valuable features of Metricool is the ability to monitor our competitors on the Internet and analyze all their data to detect what the strategies are and how we can improve them.
- Ads performance: Metricool allows us to monitor the performance of our ads and detect which ones work best. In this way, we can optimize our investment in online advertising. It includes Facebook Ads, Google Ads, and TikTok Ads.
- Carry out analysis and reports: another of the significant advantages of Metricool is that it allows us to carry out exhaustive monitoring and analysis of all our data and results. In this way, we will be able to detect which actions work best and correct those that are not as effective.
As you can see, Metricool is a complete tool that allows us to carry out our entire digital strategy from a single place. This will save us a lot of time and will allow us to increase our productivity and improve the scope of our strategy thanks to data-driven decision-making.
Metricool functionalities
Now that we know what Metricool is and what it is for, we are going to see in a little more detail what its functionalities are . Mainly, we can divide them into three large blocks.
1. Metricool for social networks
If there is something that defines what Metricool is, it is what we know as a social network management platform. In many sectors, our target audience is distributed among the different social networks, something that makes it challenging to develop, execute and review our digital strategy.
Metricool puts an end to this thanks to different functionalities that include the main social networks: Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, Twitch or Google My Business. Some of the most outstanding functionalities in this area are:
- Content Planner: with Metricool we can schedule and publish all kinds of content on social networks quickly and easily. We can choose the moment in which we want to publish, add hashtags, tag other users, etc.
- Analysis of social networks: Metricool allows us to analyze the performance of our social networks and detect the content that most interests our followers. In this way, we can adapt our strategy to achieve better results.
- Competitor analysis: just by entering a username, we can get some very valuable data on the strategies of our competitors. Thanks to this, we will be able to restructure our strategy with the aim of increasing the power of our brand in social networks.
- Management of private messages: Metricool also allows the management of private messages on social networks. In this way, we will be able to address all the messages and comments from our followers quickly and efficiently.
2. Metricool for online advertising
Another point in which Metricool stands out is in the management of online advertising campaigns. From its web platform, we can create and monitor Facebook Ads campaigns (including Instagram), Google Ads, and Tik Tok Ads. Everything is done from the same place, which undoubtedly saves a lot of time and effort.
In just 5 steps we can create our campaigns, and it even offers us some recommendations to optimize them. From the same platform we can analyze and compare its performance, as well as find the best keywords.
3. Metricool for web content management
On the other hand, Metricool allows us to connect our website with the platform in order to extract and analyze all the analytics. To do this, it offers us several options, from a WordPress plugin to a JavaScript tag or a tracking pixel.
Once we have connected our website with Metricool, we will have access to a series of data that will allow us to analyze traffic quickly and easily. We will be able to see the history of visits and the origin of the traffic, real-time information, and most visited pages, what devices our users use, etc.
4. Other Metricool functionalities
- Smartlinks: Metricool allows us to create smart links with clickable and customizable buttons for our social networks. The goal is to redirect our audience to the content we want at all times.
- Hashtag tracker: the platform also allows us to track different hashtags in order to know their performance.
- Automatic and personalized reports (premium only): Metricool allows us to generate reports automatically and personalized. It is possible to generate unlimited templates, customize the appearance to suit your brand and export the reports to PDF or PPT.
Tutorials to start using Metricool
If you think that Metricool is a very complete tool and you want to start using it, you can create a free account and start using it now (with some limited functions). However, if you’re not quite sure how to do it, don’t worry because there are several Metricool tutorials that can help you get started.
The first reference website in terms of Metricool tutorials is YouTube. On its official channel we will find some simple video tutorials that show us the basic functionalities of the platform: from how to create your account and connect your networks and website to creating reports, using the smartlinks function or moderating messages.
Likewise, the very popularity of the platform has meant that other content creators have also created other very complete Metricool tutorials; just do a search on YouTube. We can also find Metricool tutorials in the text version on its website and many other external ones, such as this one by José Facchin.
How to create a Metricool account?
To register with Metricool, all you have to do is enter its website ( www.metricool.com ) and click on the pink “Register here” button, located in the upper right. You will only have to enter your email and secure password or log in with your Facebook account.
How to install Metricool?
Install the Metricool plugin in Plugins > Add New. After activating it, you will have to enter your user ID in Settings > Metricool. You can find your identifier in your Metricool account in the Web/Blog section.
How to delete a Metricool account?
To delete a Metricool account, click on the arrow 🔽 next to your username, located in the upper right corner of the web. Then click Account Settings > Delete Account. Click on “Delete Entire Metricool Account” and confirm that you want to delete your Metricool account.