If you want to know how you can take advantage of Facebook Stories to boost your brand on Facebook, this post is for you!
The giant of social networks does not cease in its desire to include news and new features that keep all its users happy and entertained. This time, Facebook has joined the ephemeral stories club, thus standing up to Snapchat.
We are going to tell you how you can take advantage of this new functionality to boost your brand.
What exactly are Facebook Stories?
Facebook Stories basically consists of the publication of images or videos of a maximum of 20 seconds that will remain on the social network and that your friends or followers can only see for 24 hours. After this time, the “story” disappears.
If you are an Instagram or Snapchat user, surely this story sounds familiar to you. In fact, Snapchat was the pioneer social network in ephemeral publications. In August 2016, Instagram – owned by Facebook – copied the idea, adding Instagram Stories (which has been a real success!). Now, those of Mark Zuckerberg tested this functionality on Facebook.
What you need to start publishing on Facebook Stories
Logically, to start posting on Facebook Stories, you need a Facebook account.
Also, something important and that you have to know from now on is that this new functionality is only available in the mobile app. The same goes for Instagram Stories. What does this mean? You have to download the latest version of the Facebook app on your mobile device and work from there. Now yes, to the mess!
How to Post on Facebook Stories
You will see that it is a super intuitive tool and you will see how quickly you learn to use it. Also, if it’s your first “story”, Facebook will guide you so don’t worry!
- Enter the app and click on the little circle that appears at the top where it says “your story” . She left you a photo so you can see it.
★NOTE★ : In the example, do you see that next to “your story” several little circles from different users appear? Well, these are stories that your contacts have published and that you can view by clicking on them. Of course, you only have 24 hours to do it.
- Once inside “your story”, Facebook gives you the option to post in 3 different ways : take a photo (smile! ), take a video, or upload a photo/video saved on your mobile device.
- Now is the time to touch up your photo/video . Don’t go overboard with the filters, some are super funny, but if you want to boost your brand… forget about them a bit. You can add text or relevant information about what the image/video shows, I do recommend this.
- We click publish and that’s it! You already have the story available on your profile for your followers.
How Facebook Stories can help you boost your brand
Humanize your brand.
This is something that has been playing a lot lately on social networks, and it works very, very well. It basically consists of showing the most human side of your company. And Facebook Stories can help you do this, in fact, both this tool and its counterpart on Instagram are already being used to humanize brands and businesses. Your customers want to see who is behind your company’s products and services. Let them know!
⇨Tip for these posts: You can show employees at work, the manufacturing or manufacturing process of one of your products, or simply your company and its facilities from the inside. These publications are usually well received by users, so they are the ones that I most recommend you do from Facebook Stories, you will succeed!
Awake the interest.
You can take advantage of this tool to encourage interest in some aspect/product/service/news of your company. Going showing your clients the progress of a project you have in hand will generate interest in them and will make them more predisposed to acquiring it when it comes to light.
⇨Tip for these posts: Treat it like a movie trailer. Awaken the senses with your posts, generate excitement and intrigue, but never fully tell what that super project consists of. You will see how well it works!
Drive originality.
This new functionality of Facebook will allow you to develop your creativity and show your followers your originality. Of course, do not go overboard with filters and touch-ups that can take away your seriousness…
⇨Advice for these publications: Do them very occasionally and try to be creative and original, yes, but always look for a specific and predetermined objective.
Promotes loyalty.
Facebook Stories can help you get a more loyal audience to your brand and your products. If you know how to do it correctly, you will get your followers to become your customers.
⇨ Advice for these publications: Try to leave your audience always wanting more, so that they are aware of new publications that you make.
What you should never do in Facebook Stories… if you don’t want to destroy your reputation
✘ Post irrelevant content.
It is better that you do not publish anything rather than publish something meaningless that does not contribute anything to your audience. Think before posting your stories. Since we are here, I leave you this super useful post to know what is your best time to post on Facebook.
✘ Use it only for advertising.
Watch out! Facebook Stories is not a promotional tool. I would rather use it to create expectations. Remember what I told you about comparing these stories with the trailer of that movie that you see and that you say, “I have to go see this movie no matter what.”
✘Post excessively.
Don’t become a spammer by harassing your followers with posts all the time. Dose your stories and publish relevant content of your brand that may interest your customers.
✘Do not reply to interactions.
As in all social networks, you have to be grateful! If they comment, answer and thank you. You will create a satisfied and more loyal audience.
✘Delete comments.
You can apply this advice to all your company social media profiles. Never delete a comment. If it’s negative, it doesn’t matter. Answer and try to turn the criticism around. Also, offer them other channels to get in touch with the company, so you will remove them from social networks services.
And up to here, everything I can tell you about Facebook Stories. I hope the content of this post has been useful to you. Surely, we will talk about Facebook again soon… it never ceases to amaze us!
And you, do you already use Facebook Stories to enhance your brand image? Do you think it brings you something in your social media strategy? Tell me, I will be delighted to read you.