Finding the ideal influencer for your brand is a great step to attract public attention, but what is an influencer?
I use the TU MARCA lipstick and I adore it, its duration is incredible. Now I can party all night and look perfect! Has he convinced you too? Because in a while I’m running out to buy that lipstick. Who is not going to convince that the fashion influencer is advising the lipstick with which she goes out to a party and it looks incredible ? Face it, it’s a safe bet. Do you want to know more about this world? Don’t worry, we’re getting started!
An influencer is a public figure who has a large presence on social media. The word influencer means influencer, and his figure makes his opinions and contributions through the network have credibility on the topics in which they are specialized. They have become media leaders thanks to the immediacy of the Internet.
Why do you need an Influencer?
Because believe it or not, an influencer influences people’s decisions. Various brands are taking advantage of this opportunity. Their words, messages, images and opinions are taken as a reference by their followers and this can be very beneficial for your brand.
A clear example has been Coca-Cola, they launched the CokeTV channel , which has 107,026 subscribers. “We started serving content from the Coca-Cola Music Experience, our main attraction program for teens, young people between the ages of 14 and 19, who we had lost or had never even consumed”
★NOTE★ It is important to choose your influencer well, complete success or the greatest failure will depend on your decision.
How to find the perfect Influencer?
The first thing you should do is find the perfect influencer for you, well, better said, for your brand.
followers
The figures are not everything. When looking for influencers, you will think that the best thing is that the more followers you have, the more successful your business will be. Well… That is not entirely correct.
Not everything depends on the number of followers. This is just one more factor to take into account, but only one among many factors. Remember, that like almost everything in life, quality is better than quantity.
And to find out if those followers are really quality, we have to find out if they are real people or fake followers.
★TIP★ : Use tools like “ TwitterAudit ” to know the percentage of active and real users of an account.
Engagement
A well-known character but with zero activity on his social networks is useless. We have to find out if he interacts with his followers, if he responds to their messages, if he is nice to them or if he just limits himself to replying to messages in a generic way without generating any type of interaction between his followers.
★TIP★ : Monitor your potential influencers, observe without interacting and control their actions on social networks.
Related to the brand
Imagine that you hire an influencer for your campaign and they have no affinity with your product; that he has never been associated with him and suddenly his social media becomes a hotbed of advertising about your product. It is something that is not natural and his own followers will not support this action.
You will wonder what should I do? Well, a good way to find influencers related to your brand is to search among your own followers. Many times we are surrounded by opportunities and we are not able to realize it.
Investigate, search and find among your followers someone who adore you and who is also an influencer among their own contacts. What better than a true follower of your brand to promote yourself?
But what if you can’t find anything? You can bet on potential influencers, if you help them grow you will earn a public figure with great affinity for your brand.
Are your publications of quality?
Something to take into account is the quality of the Influencers’ publications on their social networks. Are their publications creative? Are they your own content? If you do not want your brand to be associated with bad content, it is better that you be sure that your Influencer does not write poor quality content. It is not necessary, even better if they are not, professional content, but you do have to take care of aspects such as spelling quality, good images, good quality in your links, etc.
★NOTE★ We must find out if he generates his own content, find out what content he talks about, what his style is… In short, what is his communication style
Frequency.
You will need an influencer with great interaction on their social networks. It would be ideal that if you trust an Instragram Influencer, they will publish a photo a day and if they are a Youtuber, a video a week.
Their profiles must be updated and, as I have previously indicated, they must be of quality. A constant update of your content causes a better and greater amount of interaction and will generate new followers on your account.
The impact and loyalty of your followers is what is most sought after in an influencer for your brand.
Commitment.
Like everything in this life, commitment is very important. We need the influencer we choose to commit to the brand.
If the influencer shows disinterest in your brand, it will most likely fail. You have to be very clear about this, because if the Influencer does not do his job well, the loser of this story will be your brand.
Tools to detect Influencers
After being clear about what you should look for in an influencer, I want to show you the different tools to detect them.
Finding your ideal Influencer has never been so easy.
Klear: This tool will help you find influencers thanks to its segmentation by categories. Klear will help you analyze profiles on three major social networks: Twitter, Facebook and Instagram.
FakeFollowerCheck: It is an exclusive Twitter tool that shows us the most active followers within our own followers, fakefollowers and inactive accounts.
SimilarWeb: Analyze web traffic, pages visited, bounce rate and SEO. It also shows us the channels through which the most traffic arrives to the web.
TwitterAudit: Allows you to know the percentage of real and false followers of a Twitter profile.
Alianzo Rank: Analyze and let you know your ranking in the social media that you have an account. It helps us to know our influence as well as that of other profiles, being able to classify them in different sections: country, category and language. In addition, it gives you the possibility to compare yourself with your competing brands.
And here is the Influencer post. What do you think? Do you think that Influencers are something really good for your brand? Will it really help you increase sales? I would like to know your opinion