What is Twitter Ad? It is Twitter advertising tool. It allows companies or users to promote their tweets, personal accounts and topics to get more traffic, followers and interactions.
Twitter is a great tool and, for this reason, we are never tired of talking about it and teaching you super useful things for your company. It is the time for you to get to know Twitter Ads, take notes!
Why invest in Twitter Ads?
For some time Twitter Ads have been improving and expanding its services. Honestly, it has done great, this can be seen in the fact that more and more brands are advertising on the Twitter social network.
Today, Twitter Ads are cheap and very useful. If you are an SME or a self-employed person, do not hesitate and advertise on Twitter.
How do I start?
The first thing you should know is that there are different forms of advertising in Twitter Ads.
Promoted Accounts: a quick way to build a community for your business. The bigger your community, the more users the message you want to convey will reach.
If you notice, Twitter always proposes users to follow based on your similarities. We will not receive any random account, but according to the configuration of the ad, each promoted account will reach users following certain criteria.
There are great advantages:
- The advertiser will only pay for the user who finally follows him and not per view.
- It offers analytics where you can know the scope of your promotion.
- You can define the target and thus your promotion will reach the desired profiles.
Don’t waste time, promote yourself on Twitter Ads!
Promoted tweets: it may happen that promoting an account is excessive, or you don’t want to spend as much money or you simply don’t want to achieve as much impact. If that’s the case, Twitter Ads got the solution.
Instead of promoting an account, you can promote a specific message, rather a specific Tweet. We are in the same situation as promoted accounts. In the case of promoted tweets, you can segment your tweet defining it by keyword, interests, sectors or you can define that your tweet only reaches users who use Twitter via mobile.
Promoted trends: if you want to be at the right time and in the most appropriate place, you should know about this Twitter Ads option.
With Twitter Ads you can choose to be one of the promoted trends. You can create a theme and have it appear at the top of the trends of the day. You must create striking content, this way, users will click and you can create a trend with the name of your company.
★NOTE★: If you look, there is a list of topics that are trending today, it appears in a column on the left.
How do I get started with Twitter Ads?
Once you enter your Twitter profile, access profile and settings, ( top right), you will see that the name of Twitter Ads is specified. If you have never used it, it will ask you to carry out a basic configuration.
You can go to “ business.twitter.com ” to set up your account. Once the account is registered, you can create the type of campaign you want to carry out.
Advantages of Twitter Ads for your company
- One of the great advantages of Twitter Ads is being able to create personalized promotions. Opportunity to inform really interested people about your services. It is much more effective and detailed advertising.
- You can use the data from your own agenda. If you have your customers’ emails, you can import them to Twitter and find the accounts related to those emails. You can launch a promotion on Twitter to these profiles. You will gain personalization to your promotions and your old clients will remember you.
- You will increase your database. Using Twitter Ads you can get users who find your promotion to visit your website.
- Twitter is a public platform. It is not necessary to be registered in this social network to access it. If you use the Twitter Ads service and promote yourself on Twitter, regardless of the way you choose, your promotion will appear. It is a great way to reach a very heterogeneous audience.
- Another of the great advantages of Twitter Ads is that you can choose the budget that you want to invest in, be it per day, week or month.
Disadvantages of Twitter Ads
- Twitter users are increasingly fed up with the huge amount of advertising that abounds on this social network.
- The conversion rate is usually quite low.
- The prices per click vary a lot and are sometimes more expensive than in other social networks.
- Imagination and mystery when promoting a tweet is key, otherwise it may be lost among all the amount of information.
To finish…
⇨Tip to not go unnoticed: The more imagination you put into it and the more time you dedicate to it, the better the benefit of Twitter Ads will be for your business.
There are always pros and cons when it comes to paying to promote your business on a social network. But, what is becoming clearer every day is that social networks are very important, and being on them can be vital.
Twitter has become a communication channel between companies and clients that allows for generating more engagement, more sales, and a better commercial image. For this reason, the presence of your company on Twitter is vital, and Twitter Ads is a quick and inexpensive solution for many different users to get to know you.
Don’t waste time, be a trending topic, tweet and make yourself seen on the little blue bird’s social network.