Marketing is one of the most important pieces of your business. But building a venue marketing plan takes time and considered thought and research. Additionally, once completed, it should stay current and relevant to guide your organization’s marketing efforts and impact your business.
Having a strategic plan for outreach, promotion and conversion to demographic event planner is a sure way to keep your hotel business thriving as the industry rebounds, because group and corporate businesses can make or break your growth goals. Of course, there are many types of event planners, and hoteliers need to be strategic in their approach to targeting them. For example, you wouldn’t promote corporate event messages (we have whiteboards!) to a wedding planner.
There are many marketing plan templates for hoteliers to use, but they all have the same basic elements for identifying your audience, evaluating your business, deciding on outreach tactics and strategies, and ultimately measuring results. So join us as we reveal venue marketing ideas that are simple enough to implement in the short term, that can have long-term impact.
Here are the strategic and tactical methods hoteliers can use to engage event planners of all kinds:
The first step in your niche marketing plan is to introduce the concept of creating a plan and identifying your organizational goals. Introducing the plan is as simple as stating the specific things you want the marketing plan to address and how you will do it. Objectives should be as specific as possible and should include some indication of what will constitute (measurable) success. These articles will help guide your marketing plan and make sure you stay focused on business needs and avoid outreach.
How should be the publicity of an event?
- Understand the goals and budget of the event
- Create a plan to meet the goals of the event
- Set goals so you can measure success
- Schedule scheduling in advance based on important event dates
- Use discounts and sponsorships to increase attendance
- Use event marketing software to decrease time spent on manual tasks
Besides traditional event marketing, there is more to do when it comes to virtual event marketing. The silver lining of virtual events is that the barriers to entry with an in-person event are removed or lowered. Travel is non-existent and the cost is often reduced. With these barriers gone, your virtual event has the potential to attract more attendees than your in-person event. However, you need to make sure you market your event well so your potential attendees know you’re going. Social promotion remains key for these events and it is important to work with sponsors and partners to expand their reach. As always, your registration website should be informative and show your brand. Virtual event marketing takes the right technology for the job, so have a virtual event platform in place before you try to take on virtual or hybrid events. Virtual Assistant Center is a solution that gives you the ability to create a fully branded experience, virtually.
Events can drive organizational success. Whether in person, virtual, or hybrid, they empower connections and educate attendees. Event marketing is essential to persuade attendees and increase registrations. And it’s made easier with event management software. Without promotion, no one would know the event was happening. Through the use of event technology, promotion is easier than ever. As you plan your next event, take the time to outline an event marketing plan.
Looking for more resources to help you craft an effective event marketing strategy? Check out our eBook, The New Event Marketing Opportunity, to learn how event marketing has changed and will continue to change, best practices for event marketers in the new hybrid world, different marketing strategies for different types of events and more!
How to promote a business event?
- Offer early bird registration.
- Post a sign outside your business.
- Produce a creative landing page.
- Get involved in content marketing.
- Have specific brand for the event.
- Use email marketing to reach your audience.
- Post behind-the-scenes posts.
- Redargeting ads on social networks.
- Create an event hashtag.
- Work with keynote speakers, influencers, other brands, and sponsors.
- Run a social media contest.
- Create a social media filter.
- Advertise on social media.
- Post on Facebook and community groups.
- Host a social media challenge or takeover.
An excellent way to promote your events is to offer early bird registration. This will encourage your audience to register early for your event.
Also, this will give you a good idea of how to continue promoting your event: are people interested? What are your objections? Is your current marketing plan working?
With early bird registration, you will be able to gauge your audience’s interest and your marketing tactics. Also, encourage people to buy tickets as soon as possible for the discount.
Of course, good old-fashioned banners are a great way to increase local awareness of an event.
How to describe an event room?
In plain English, it is a place that celebrates an event. The event can be a conference, a symposium, a wedding and yes, even a banquet. A banquet hall is always an event venue, but not all event venues are banquet halls.
The word “banquet” comes from the French word “banquet”, which means the mass gathering of people, which we now associate banquet with eating and feasting. People associate Banquet Hall with event venues because it’s usually one of the only places people need, usually for a wedding reception or other party.
Banquet Hall is an industry term. In the past, I’m sure it has brought me visions of glamor and elegance. The term has not aged well. When was the last time you heard someone talk about the amazing banquet they went to? I doubt ASAP Rocky is out there at a drug banquet. The word has fallen out of modern usage.
Let’s roll, fam. We have a banquet to do it, let’s get a banquet hall to do it.
I understand that people need a term to differentiate purpose-built event venues from all other venues. People have different needs for weddings than for conventions, concerts, raves, or anything else. Malyk Solutions is certainly closer to a “banquet hall” than downtown Staples. Banquet Hall is specific and the specificity is good.
All that said, I’ve always wished there was an equally specific term for the “Banquet Hall in Glendale” that had a more current ring. What I’m saying is this: If Google promised me the top result for “Banquet Hall” for a million dollars, I’d take it. But if I were offered $2 million to kill the term once and for all, I would seriously consider it. It’s a brave new world out there. We should find a brave new term for the kind of lavish luxury headquarters scale that we provide in Malyk Solutions.